AI-enabledrevenueinfrastructure.Builttoscale.
We combine executive commercial leadership with frontier technology to design and deploy infrastructure that drives revenue, efficiency and profitability.
Two ways to work with us.
Some businesses need clarity first. Others already know where AI can create leverage and need it built. Choose the path that matches where you are.
Growth workshops for businesses.
We work directly with founders and leadership teams to identify the highest-leverage commercial problem. We then build the decisions and execution plan around solving it.
Pricing. Positioning. Acquisition. Conversion. Retention. GTM. International expansion. AI. Organisational structure.
Using our Six Revenue Systems, we pressure-test the commercial engine to find what is actually constraining growth, or go deep on one specific challenge.
You leave knowing what matters, what doesn't, and what to do next.
APPLY FOR A GROWTH WORKSHOPWorkshops from £2,500. Every engagement, from one workshop to the full C-Suite Growth Program, is packaged and customized around what your business actually needs.
AI-enabled revenue systems built for scale.
We start with the commercial problem and identify where AI can create the most leverage. We then design and deploy the automation and infrastructure around it.
Lead generation. Follow-up. Conversion. Retention. Customer service. Internal workflows. Reporting. Revenue operations.
Using our Six Revenue Systems, we build around the commercial problem rather than adding tools and subscriptions for the sake of AI.
You leave with systems that save time, protect revenue and scale what works.
APPLY FOR BRAID ASSESSMENTFor businesses that need ongoing commercial thinking and implementation, we can combine both capabilities into a Growth Operating Partner engagement.
Growth workshops for businesses. AI-enabled revenue systems built for scale.
Growth gets harder as businesses get more complex.
More revenue. More systems. More people making decisions without full visibility. What worked at your last stage stops working at this one, and the gap between where you are and where you need to be widens the longer it's left alone.
Built for businesses at the inflection point of scale.
We partner with ambitious businesses that have proven products, growing teams and are at the inflection point of needing commercial excellence and frontier technology to scale.
Commercial infrastructure designed around measurable outcomes.
Every engagement is designed to improve measurable commercial outcomes.
From first conversation to compounding growth. Four steps.
Diagnose
We start with the Braid Assessment, a 45-minute diagnostic call focused on your business, not a sales pitch. We ask targeted questions across the Six Strands™ (commercial model, marketing engine, customer experience, operations, leadership, and technology) to locate where your revenue infrastructure is strongest and where it's leaking.
Design
We scope the solution: a prioritised Executive Roadmap and Braid Score™ that define the specific revenue infrastructure changes, go-to-market redesign, and technology implementations that will deliver the most measurable impact.
Deploy
We build and implement the revenue infrastructure. Go-to-market systems, AI automation layers, playbooks, dashboards, and operating frameworks, all tailored to your business, stage, and team.
Scale
As your Growth Operating Partner, we provide ongoing C-suite commercial leadership, continuous optimisation, and strategic guidance, ensuring your infrastructure evolves as fast as your business.
Every business assessed across six interconnected commercial dimensions
Every engagement is assessed and strengthened across the Six Strands™, our proprietary commercial framework built from nearly two decades of scaling businesses across software, finance, cloud, and gaming internationally. We deploy the strands that create the greatest impact for your business.
Sales
Revenue architecture, pricing strategy, sales process design, and commercial model optimisation. We build the commercial engine that converts pipeline into predictable, scalable revenue.
Marketing
Demand generation infrastructure, brand positioning, content strategy, and channel automation. We align marketing directly to commercial outcomes, not vanity metrics.
Retention
Onboarding architecture, success frameworks, retention systems, and lifetime value optimisation. We build customer infrastructure that reduces churn and compounds growth.
Operations
Process design, workflow automation, reporting infrastructure, and operational efficiency. We eliminate the manual overhead that slows execution and obscures decision-making.
Technology
AI implementation, automation architecture, stack integration, and platform development. We deploy frontier technology that amplifies every other commercial strand.
Leadership
Organisational design, decision frameworks, board reporting, and executive alignment. We strengthen the leadership layer that drives strategy into execution.
No strand works in isolation. The Braid Method is how we weave all six together.
A business can be strong in Marketing and weak in Operations, or strong in Technology but disconnected from Leadership, and growth stalls at the seams. The Braid Method is our proprietary approach to interlocking the Six Strands™ so they reinforce rather than fight each other: Commercial pricing informs Marketing positioning, Customer retention data sharpens Leadership decisions, Technology automates what Operations used to do by hand. Your Braid Score™ measures not just how strong each strand is on its own, but how tightly they are braided together, because that tension between strands, not any single one, is what compounds into durable revenue growth.
Nearly two decades of C-suite commercial leadership, now embedded in a system
From scaling venture-backed SaaS businesses, to leading commercial organisations across public, private-equity-backed, and venture-backed markets, our experience has always centred on building commercial engines that scale. Today, that experience is embedded into the PONYTAIL infrastructure, transforming decades of commercial leadership into a repeatable system.
- C-suite commercial leadership across venture, PE, and public markets
- ~$1bn commercial P&L leadership across international markets
- International growth across 30+ markets
- Experience serving businesses with more than 1 million customers
- Enterprise partnership development and board-level strategy
- Commercial leadership enhanced by frontier AI technology
Josefine Bin Jung
PONYTAIL was founded by Josefine Bin Jung, a commercial and growth C-suite executive with almost 20 years' experience building and scaling technology businesses across international markets.
Her career has spanned venture-backed, private-equity-backed and public companies, with executive leadership experience across commercial strategy, growth, operations and international expansion.
Josefine's work has centred on the same challenge PONYTAIL solves today: building the commercial infrastructure that enables ambitious businesses to scale. PONYTAIL brings that executive experience together with proprietary methodology and subject matter experts in frontier technology to build stronger businesses designed for scale.
CVC Capital portfolio · rebuilt growth engine across acquisition, retention & monetisation across a multi-million player base
Scaled pre-Series A and launched 3 enterprises across international markets
Public company · 3,000+ employees · $3bn market cap
Every engagement makes the platform smarter
Every engagement strengthens not only our clients' businesses, but also the technology itself. As we identify repeatable patterns and build reusable intellectual property, we continuously expand our growing library of AI agents, automation, commercial playbooks, dashboards, leadership frameworks, and implementation tools.
Every client benefits from a platform that becomes smarter, more capable, and more valuable over time.
What the system delivers in practice
All engagements are anonymised. Outcomes are real, achieved by each client's internal team, in partnership with PONYTAIL and, where applicable, third-party technology and implementation partners.
£0 → £4.2m ARR in 14 months
A founder-led SaaS business with strong product-market fit but no repeatable commercial engine. Revenue was entirely founder-led, with no GTM structure, no ICP definition, and no conversion infrastructure.
“PONYTAIL gave us the revenue infrastructure we'd been missing. Not advice, an actual system.”
ALL CASE STUDIES ARE ANONYMISED. SPECIFIC COMPANY, SECTOR, AND TIMING DETAILS HAVE BEEN GENERALISED TO PROTECT CLIENT CONFIDENTIALITY. OUTCOMES ARE REAL AND REFLECT RESULTS ACHIEVED DURING THE ENGAGEMENT PERIOD, BUT ARE NOT SOLELY ATTRIBUTABLE TO PONYTAIL. THEY REPRESENT THE COMBINED WORK OF PONYTAIL, THE CLIENT'S OWN TEAM, AND, WHERE APPLICABLE, THIRD-PARTY TECHNOLOGY AND IMPLEMENTATION PARTNERS ENGAGED AS PART OF THE PROJECT.
Questions founders and leadership teams ask
We start with the Braid Assessment, a 45-minute diagnostic call, no obligation. It's a focused conversation, not a sales pitch: we ask targeted questions across the Six Strands™ (Commercial, Marketing, Customer, Operations, Leadership, and Technology) to quickly locate where your revenue infrastructure is strongest and where it's costing you growth. Afterward, we send a short written summary of what we found, along with an outline of what a full Braid Diagnostic would uncover if you choose to go further. It is designed to be immediately useful regardless of next steps.
The Braid Method™ is our proprietary approach to interlocking the Six Strands™ (Commercial, Marketing, Customer, Operations, Leadership, and Technology) so they reinforce each other instead of operating in isolation. No strand works alone: pricing informs positioning, retention data sharpens leadership decisions, technology automates what operations used to do by hand. It is how we diagnose, design, and deploy revenue infrastructure that compounds rather than fragments.
The Braid Diagnostic is a comprehensive assessment of your revenue infrastructure. Outputs include your Braid Score™, a proprietary benchmark of how strong each of the Six Strands™ is and how tightly they are braided together, alongside a full Six Strands assessment, an Executive Roadmap, and a prioritised list of high-impact opportunities. It is designed to give founders, CEOs, and boards a rigorous, action-oriented view of exactly where commercial investment will drive the greatest return.
We partner with ambitious, founder-led or PE-backed businesses that have proven products, growing teams, and have reached the inflection point where commercial excellence and frontier technology become critical to their next stage of growth. Our experience spans B2B software, finance, cloud infrastructure, and gaming, among other sectors, typically Series A through Series C businesses, or PE-backed companies in transformation. The common thread: you have product-market fit, and the constraint to your next stage of scale is your revenue infrastructure.
Most AI agencies bolt automation onto existing processes. PONYTAIL is a system: proprietary methodology, commercial framework, and an implementation platform, deployed by leaders who have built and scaled businesses at the C-suite level. We combine nearly two decades of hands-on commercial leadership with frontier AI and automation technology. The result is measurable revenue infrastructure, not bots and dashboards.
Yes, our Growth Operating Partner model is designed for businesses that want continuous strategic guidance, board-level commercial leadership, and access to the latest advances in AI and commercial technology as they grow. Working alongside founders, leadership teams, and boards, you gain direct access to senior C-suite commercial leadership to shape strategy, challenge thinking, accelerate execution, and identify the next opportunities for growth.